YAHOO! MOBILE AD SERVICES
Having defined the market for online display and search marketing, Yahoo! is taking its leading–edge advertising solutions mobile. In addition to its global sales force and trusted reputation for service, Yahoo! offers a rich, comprehensive set of mobile ad products – all designed to empower advertisers to tap into the rapidly–growing, lucrative audience of mobile consumers.
Yahoo!’s Mobile Ad Services make it possible to reach your target customers wherever they are, seamlessly following them from the PC to the mobile Internet. A wide variety of ad formats, targeting options, and calls-to-action are available – as well as resources to help you put effective programs in place if you’re new to mobile advertising.
Display Advertising
Eye-catching display ads can be targeted using the same wide array of options as traditional Web banners (e.g. context, demographics, behavioral) – and can incorporate location, which has greater importance when marketing to consumers who are ‘on the go’.
Search Advertising
Generate leads using sponsored search links that appear within mobile search results in Yahoo! oneSearch™, the richest search experience available on the mobile Internet today. Reach the mobile consumers who are searching for the products and services you offer. For more info click here.
Video Advertising
Video is quickly moving to the ‘small screen’ of the mobile phone. And with it come exciting new opportunities to engage and entertain consumers through a rich
advertising experience.
Mobile Ad Tools
Yahoo! lets you establish a presence on the mobile Internet with minimal effort, and is available to build your mobile Internet presence for you, if needed. Select the call–to–action that works best for your business: click through to a promotional site, enable the consumer to find or call a store directly, offer a coupon, send an SMS message – the options keep expanding. If you don’t have a promotional site to link to, Yahoo! can create one to your specifications.
Reaching the Mobile Consumer
In addition to being the #1 most–visited site on the Internet, Yahoo! has one of the largest audiences on the mobile Web. Through its leading mobile services such as Yahoo! oneSearch and Yahoo! Go, Yahoo! reaches a substantial percentage of the worldwide mobile audience.
Yahoo! continues to expand this reach through its Yahoo! Mobile Publisher Services, which syndicates targeted advertising across a growing network of publisher sites on the mobile Web.
Mobile advertising programs can be purchased separately, or can be included as part of an overall program including Yahoo!’s Web and other ad channels. Self–service tools are available for select offerings, or a Yahoo! sales professional will be pleased to design an offering based on your specific needs and guidance.
GET STARTED today, and start connecting with your customers anywhere they are.