Yahoo! Mobile Operator Services. Drive your business while delighting your customers.

More than ever, today’s mobile subscribers look to their network operator for exciting, innovative digital services to enjoy on their phones. To that end, Yahoo! offers a range of services allowing operators to deliver enhanced consumer experiences and to monetize them. These solutions can be obtained ‘off the shelf’ or customized uniquely to an operator’s needs.

OPERATOR ADVERTISING SOLUTIONS

Operators can leverage Yahoo!’s scale and expertise as a global media company with a demonstrated history of developing successful advertising–based revenue models. Working with Yahoo!, they can develop customized programs that use Yahoo!’s syndicated advertising solutions to monetize any of their own mobile inventory, tapping into the relationships Yahoo!’s worldwide sales force has with top advertisers across 19 countries around the globe. Yahoo! provides tools that make it simple to manage and serve this syndicated advertising – with choice among display ads, sponsored links, video spots, in–game placements, etc – depending on what is most relevant for their subscribers.

Operator Search Services — powered by Yahoo! oneSearch™

The jury is in: Yahoo! has revolutionized mobile search with the debut of Yahoo! oneSearch™ service. Whatever the topic, Yahoo! oneSearch™ understands the type of search you’re doing and optimizes the results accordingly–so you get the answers you need instantly with just one click, right there on the page.

The underlying technology is available to operator partners who want to offer a world–class mobile search experience to their subscribers. Yahoo! oneSearch is flexible and customizable to address the unique needs of mobile network operators.

Reach into Global Consumer Communities

Yahoo! has successfully built many of the world’s largest online communities around such popular services as Yahoo! Mail, Yahoo Messenger, and Flickr. It continues to developing an expanding product suite designed to help operators bring the users of these products onto the mobile Internet — driving demand for data plans, device upgrades, and other behavior that increases average revenue per user (ARPU).